REPOST: Sigma Micro – Online Variables: Customer Environments

One of the latest posts of Big Dan Ratliff – over at the Sigma Micro – eCommerce guru’s Blog.

For years the online shopping craze has been thought of as a “from home” experience. You could wake up on Sunday morning, shop in your bathrobe, drink a cup of coffee and avoid all the traffic. As technology progresses, the ability and desire to shop from multiple locations is gaining popularity.

On cyber Monday (the Monday after Thanksgiving) in 2008, 50% of online spending was done from the workplace as reported by comScore. That is up 15% from last year. Doing this allows shoppers to purchase items over ultra fast and very reliable connections out of view of their family members. I prefer to assume the best in people, and commend them for waiting until a scheduled break to do their shopping. Well done.

Continue Reading  – Sigma Micro – Online Variables: Customer Environments.