Ever since I started building this personalized business card service, I have battled with the name. I wanted something to standout from the mix of print related brands – and ended up going with CrackCard. I knew it was a sledge hamer of a name, one that would continually need to compensate for being so rough. For months, I have gone back and forth on what names to go with. I would challenge my children on which name they could spell, read and most importantly remember.

via Would a Brand of any other name not smell as sweet? | CrackCard Blog.